JPMorgan Chase Marketing Manager - Business Banking in Columbus, Ohio
Here at Chase, we focus on our customers first and foremost. Our employees are initiators, collaborators, and results oriented individuals. They have a knack for looking at the details, and finding solutions to everyday challenges. Chase employees are part of a company that makes a real difference every day for our customers, our communities and ourselves. We focus on customers’ best interests and strive to exceed expectations by listening to and anticipating their needs. Our employees are empowered to put our customers at the center of all we do, focus on doing what’s right, and create solutions that make their lives better.
The Acquisition & Deepening marketing team is responsible for driving incremental high-quality customer growth for Business Banking through prospect acquisition, relationship deepening and customer engagement initiatives. We are seeking a talented, data-driven, innovative marketing leader, skilled at leading our early MOB Onboarding Communications, cross-lines of business initiatives, and digital acquisition ads within owned media channels.
Key responsibilities include:
Lead integrated marketing efforts in support of Multiproduct Onboarding Initiative across all lines of business
Strong leadership skills. Must be able to drive projects/programs forward by leading the charge
Development of program strategies and testing roadmap
Must have the ability to deliver projects on time and navigate through roadblocks and bottlenecks.
Understand digital capabilities to drive personalized experience though triggered marketing messaging.
Constantly innovating – accelerating digital/mobile channels and continually improving on prior performance of single product onboarding campaign
Driving high quality customer relationships
Develop and lead owned media channels focused on product growth and engagement.
Developing owned media test and learn roadmap
Integrating conversion opportunities into owned media
Optimizing site navigation and online application performance
Driving a high quality primary bank customer
Strong analytic skills with the ability to identify opportunities and data driven decisions.
Partner cross-functionally with other lines of business to develop roadmap for cross lines of business marketing/cross-sell opportunities.
Be client obsessed– champion consistent and seamless user experiences across all channels and all lines of business.
The right person for this role:
Is a fantastic partner who leads through strong collaboration
Is highly curious and never settles for good enough
Is data driven and analytical, while also being a creative thinker
Is focused on how marketing drives quantifiable business results
Is vigorous and thorough in their management of details
Loves testing, learning, and taking calculated risks
Constantly pushes boundaries of “what could be” to drive innovation
Always focuses on the big picture, considering impacts outside their given initiatives
Bachelor’s degree in Marketing, Analytics, or Finance
7+ years of marketing experience, preferably with expertise in digital, affluent and/or investment marketing
Financial services industry experience a plus
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others and achieve results
Skilled and comfortable at working in a highly matrixed organization
Strong analytical, problem solving and planning skills
Experienced manager of marketing budgets, forecasts, and expected returns
Excels at managing multiple initiatives simultaneously within tight deadlines
Comfortable with continuously changing priorities
Excellent written and verbal presentation skills
Highly proficient in Microsoft Excel and Power Point
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.