JPMorgan Chase Digital Marketing Manager - Chase Auto - Wilmington, DE in Wilmington, Delaware
As a Digital Marketing Manager within Chase Auto, you will be responsible for leading the Digital Marketing tactics across Chase Auto which includes, Direct Auto, Refinance and Manufacturer/Partner programs.
This position reports to the Executive Director - Digital Innovation and Channels.
The Digital Marketing Manager will:
be responsible for developing the strategy and leading the internal marketing team for all elements of our digital programs
have specific responsibility for all digital Auto marketing campaigns and tactics covering public sites, ads, social media & affiliate marketing
optimize and grow existing digital marketing channels and identify, evaluate and recommend new ones
partner with search engines and social platforms to test new-to-market offerings
perform competitive analysis, industry research and the assessment of best practices, particularly as it relates to new digital platforms and technology
drive the strategy optimization and performance of our paid marketing channels at strategic and tactical levels
keep up with industry trends in Auto finance marketing and marketing in general to serve as a subject matter experts to the business
Bachelor's degree required
Deep experience as a seasoned digital marketer
Prior experience managing paid media channels; Paid search and display strongly desired
Experience managing agency relationships required
Marketing expertise in the in the Auto or Auto Finance industry space a plus
Experience leading and managing Search Engine Optimization / Search Engine Marketing (SEO/SEM), marketing database, email, social media and/or display advertising campaigns
Experience with A/B testing and multivariate experiments
Experience in optimizing landing pages and user funnels
Must be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Must have strong analytical skills and data-driven thinking
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.