JPMorgan Chase Executive Director – Co-brand Card Partner Acquisitions Marketing in Wilmington, Delaware
JPMorgan Chase & Co . (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com at http://www.jpmorganchase.com/ .
The Marketing Director of Acquisitions will be responsible for developing and executing strategic marketing plans aimed at delivering increased acquisitions for the Partner co-branded credit card portfolio. She/He will be responsible for generating high quality new customer relationships that can drive strong growth for the portfolio over time. She/He will manage marketing activities and must have the ability to leverage internal resources to operationalize new and on-going business activities with a focus on controls.
Key focus areas:
Work with Co-brand Partner to develop innovative acquisition marketing plans, capabilities for the co-brand cards; develop the marketing drive calendar
Develop a strong working relationship with the Partner and achieve goal alignment
Obtain customer insights through market research and customer listening to drive marketing hypotheses and acquisitions strategy development
Define go-to market strategy including targeting and universe management, channel and offer optimization, positioning, and creative
Manage campaigns and initiatives that address partner M&A activities and impacts of dual-issuer model
Engage across the business, e.g., centers of excellence, to execute against strategy and achieve account and new vintage performance targets
Plan and deliver against financial, customer experience, operational and control goals
Strong leader with insight and ability to identify business opportunities, and manage P&L objectives
Experience and strong interest in digital marketing, capabilities, innovation
Strong interpersonal, project management, communications, multi-tasking, and leadership skills
Bachelor’s degree required, MBA preferred
10+ years marketing experience in marketing, credit card marketing experience strongly desired.
Strong control mindset and understanding of internal processes, procedures and systems linked to acquisition campaign execution
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.